H&M’s Fashion Against AIDS

Wow, H&M are really embracing ethical fashion. Not only did they bring out their eco-friendly ‘Conscious Collection‘ earlier this month, they have now also launched their 5th year of the ‘Fashion Against AIDS‘ campaign. 25% of the purchase price for any piece bought will be donated to organisations who work to on HIV/AIDS education and prevention projects around the world. It’s great to see one of the most popular stores on the highstreet participating in campaigns like these, and even better to see such a high percentage being donated, instead of the usual 5 or 10.

Here are some of my favourite pieces from the collection…


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