How to Wear…Neon

Bored of the same old pastel shades you’ve worn every Spring for the last 10 years? Why not go a shade bolder by taking inspiration from your highlighter collection. Neons ruled the catwalks of Nanette Lepore, Christopher Kane and Peter Som, and since then have been embraced by celebrities and fashionistas alike.

1) Monotone – with a splash of neon
Add a bit of zing to an LBD or classic blazer and skinnys combo with a neon bag or belt. This is a really sophisticated way to carry off this look without going too Saved By the Bell.

2) Neon skinny jeans
For a dressed down outfit, team with a neutral coloured slouchy top and flats. For a night out, wear with clumpy black wedges and a biker jacket.

3) Colour block
For the braver of the bunch. Look to Nicki Menaj for her clashing neon midi-skirt and top, and go even bolder by adding a neon bag or heels.

And now for the best in ethical neon buys…


ASOS Africa takes clothes back to their roots

These days, most of the clothes we buy on the highstreet have been mass produced in nameless factories, by nameless workers who are over-worked and under-paid. We buy a dress in February, wear it once (twice if it’s lucky), and by the following year it’s most likely to have been pushed to the back of your wardrobe, lying crumpled and forgotten.

But what about the clothes that have survived the wardrobe crush? Why are some re-worn year after year, while others are lucky to last one season? Most likely it’s because these clothes have a story. Whether it’s the scarf that your nan knitted you when you were 12, or your mum’s boho skirt from the 70s, it’s the ones with roots that make the cut.

And this is where ASOS has got it right. Now in it’s fourth season, ASOS Africa is a collection produced in collaboration with SOKO Kenya, a clothing production workshop that was set up in the Kenyan town of Ukunda in 2009 to bring sustainable, fair employment to this impoverished community. The collection, which this year features sports-luxe and acid brights combined with traditional Kenyan patterns, allows underprivileged communities to establish sustainable business through local craftsmanship. Knowing where your clothes have come from and who may have made them means that they take on a whole new level of meaning, and knowing they were made fairly makes it even better. These are the ones that you won’t let out of your sight. Good for your wardrobe, but especially good for the people of Ukanda.


ASOS AFRICA Organza Skirt £40.00


ASOS AFRICA Tropical Print Shorts £35.00


ASOS AFRICA Sleeveless Jacket £45.00


ASOS AFRICA Stripe Parka £75.00

The grass is always greener…

Well, it definitely is where Sylvia Heisel is involved.

Mark my word for it, 2012 is going to be THE year for sustainable clothing. As high street stores battle to see who can come up with the greenest campaigns, designers are quickly following suit, creating ever-quirkier clothing lines that are more resourceful than ever before.

For me, the prize for the most-resourceful competition has to go to this lovely lady. Of Turkish heritage and raised in East Africa and New Jersey, Heisel’s designs capture this fusion of cultures and blend them together in Monet-esque perfection. And not only are the designs beautiful, but they are also completely organic and eco-friendly. Take her grass print fabric for example – made using polyester from recycled soda bottles, it is (quite literally) as green as you get.

Guaranteed these pieces will make you green with envy too…(I know, I know, I took it too far).

H&M’s Fashion Against AIDS

Wow, H&M are really embracing ethical fashion. Not only did they bring out their eco-friendly ‘Conscious Collection‘ earlier this month, they have now also launched their 5th year of the ‘Fashion Against AIDS‘ campaign. 25% of the purchase price for any piece bought will be donated to organisations who work to on HIV/AIDS education and prevention projects around the world. It’s great to see one of the most popular stores on the highstreet participating in campaigns like these, and even better to see such a high percentage being donated, instead of the usual 5 or 10.

Here are some of my favourite pieces from the collection…

Is this thing on?

So I’ve decided to dabble in the world of blogging. How long I’ll keep it up for is debatable, seeing as a) I have the attention span of a narcoleptic goldfish and b) I hate people reading my stuff, so all in all it’s not looking promising. But it’s either that or continue writing for a grammatically-questionable student newspaper, used more commonly as a device for impromptu beer funnelling than as actual reading material. I choose dignity.

A bit about me – my name’s Alicea, and I’m a 22 year old Politics student with a verging-on-inappropriate love for dresses, brogues and Christmas jumpers. However, being a typical politics student means that I also have very unrealistic ambitions to save the world. Hence my dilemma. So many of the clothes we buy today have been produced in sweatshops, and are made from synthetic materials which are often non-biodegradable, use up tons of energy to produce, and contain some nasty chemicals.

But caring about the planet and the people in it doesn’t mean having to sumbit yourself to tie-dye and jesus sandals. There are plenty of ways to maintain a love for fashion and still be environment and people-friendly. Whether that’s through wearing second-hand or vintage, customising old clothes, or even making your own, spreading the love for sustainable fashion is girlvstheworld’s MO.

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