Spring clean your wardrobe with SHWOP

Today Marks & Spencer and Oxfam launched their new campaign ‘SHWOP‘. I’m sure you’ve all heard of the clothes swapping events that have been held up and down the country over the last few years, but this initiative goes one step further. Not only can you now use your local Marks’ as a drop-off point for unwanted clothes (which will then be sold in Oxfam stores), you can also trade in old M&S purchases for vouchers! Just hand them in to any Oxfam shop and in return you will receive £5 off your next spree (as long as it’s over £35 – it was a little bit too good to be true otherwise. But I’m not complaining!). An excellent way to spring clean your wardrobe, whilst at the same time reducing the amount of clothing that ends up in landfills and helping to raise money for an incredible charity.

As great as Ms. Lumley looks in these ads, the campaign does seem to be appealing mainly to an older audience. Let’s see Topshop and Alexa Chung sign up for it next…